Sunday, 21 February 2010

Does Anybody Really Care?

As once Alfred Hitchcock said: "Television has brought back murder into the home -- where it belongs.", it's evident in our life that television influences our mind and soul more than any other of media does. Therefore, it should be the responsibility of the people who design and plan advertisements for any television show to provide their fellow countrymen with right and honest information. It pains a lot to see promotion of certain biased mentalities, moral policing and superstitions through advertisements on television. A classic example of this is a few ads for beauty creams which makes one fair. In India, the definition of beauty is closely related to fairness, this is a typical aftereffect of 200 years of Colonial rule in India. For more than 80% people in India, the rule still applies that fair colour of skin is superior. It's surprising to see that instead of trying to eradicate this particular mentality, certain beauty products are trying to sell their products by banking on this typical sick mentality. This is not confined to only girls, who gets converted into beauty contestants just before their arranged marriage, but to the boys also, who dream of attracting beautiful ladies by getting fairer. A very famous superstar endorses this product by showing his glowing face which, according to him, attracts more number of girls than anybody else on earth. Sometimes I wonder, is it really a quest for self hood to attract more number of girls in one's life? However, this ad is very popular on television, and nobody, including the educated lot of the country, tries to do anything to at least protest this mental sickness. There are products, which claim to save you from bad spirits and "Budi Nazar" of your neighbours. Sometimes I really wonder whether we live in a civilised modern-day society or our science is totally wrong. There are more products which openly claim the existence of God and try to site some lame examples in support of their claim.

It's not mandatory to force scientific thoughts on all the people of the country, but whatever is harmful to the progress of the society should not be entertained. We all know that the fairness issue has brought disasters to the lives of innumerable girls in rural and urban India. The superstitions of Bad Spirits have ruined so many lives from middle ages to this era. People fight like insane fanatics in the name of God. Then what is the purpose of endorsing self-destruction? Why the Censor Board is not proactive on these issues than moral-policing on the viewers of the country?

Perhaps our is in the hand of wrong and dishonest people who prefer to turn a blind eye towards the progress of the country, culture and society.

No comments:

Post a Comment